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Every aspect of a modest sized space located between a hotel, residential building, and street access, was maximized to its greatest potential. Bold 14’ high floral graphics surround intricately designed retail shelving filled with flowers, custom high-end jewelry cases, floral arranging workspaces, and unique merchandising displays. What was once a narrow dark hallway is now operable glass walls that open the retail space, allowing flowers and natural daylight to spill into the Rally Hotel entrance, enticing people into the vibrant flower shop.